In 2015, SOUL proudly introduces our new music partner – BMBX Entertainment. BMBX Entertainment, founded by the curatorial talent of Grammy award-winning producer, Apl.De.Ap, from The Black Eyed Peas, is a new Southeast Asian-based content and artist development company that aims to be the regions go-to destination for fresh new entertainment celebrated all over the world.

BMBX Entertainment has introduced its first pool of talents coming from different Asian countries, including Miguel Antonio (Singapore), Jessica Reynoso (The Voice, Philippines), etc. In the coming months of 2015, SOUL will collaborate with BMBX Entertainment to develop young talents, especially those students who are apart of the Artist Development Program at SOUL. We hope that, with this collaboration, the young Vietnamese generation has the opportunity to showcase their talents to the world.